PROJECT — 01

PROJECT — 01

Cosmos
Brand Identity

Cosmos
Brand Identity

Cosmos
Brand Identity

YEAR — 2026

YEAR — 2026

INTRODUCTION

INTRODUCTION

Cosmos is a brand identity and social-navigation experience designed to make connecting at events easier. The identity combines friendly geometry, expressive typography, and a flexible graphic system to bring the experience to life across physical and digital applications.

Cosmos is a brand identity and social-navigation experience designed to make connecting at events easier. The identity combines friendly geometry, expressive typography, and a flexible graphic system to bring the experience to life across physical and digital applications.

Cosmos is a brand identity and social-navigation experience designed to make connecting at events easier. The identity combines friendly geometry, expressive typography, and a flexible graphic system to bring the experience to life across physical and digital applications.

Cosmos is a brand identity and social-navigation experience designed to make connecting at events easier. The identity combines friendly geometry, expressive typography, and a flexible graphic system to bring the experience to life across physical and digital applications.

SERVICES

Brand Strategy, Visual Identity, Art Direction, Event Experience, Print & Digital Design.

Brand Strategy, Visual Identity, Art Direction, Event Experience, Print & Digital Design.

Brand Strategy, Visual Identity, Art Direction, Event Experience, Print & Digital Design.

Brand Strategy, Visual Identity, Art Direction, Event Experience, Print & Digital Design.

Cosmos Event Floor
Cosmos Event Floor

WHAT IS COSMOS?

WHAT IS

COSMOS?

WHAT IS COSMOS?

Events bring people into the same room. Knowing who to approach is another matter.

Cosmos is a social navigation experience that makes people’s intentions visible helping attendees find a starting point for meaningful conversations, and making connections.

The project covers brand strategy, visual identity, an event participation system, and applications across print, digital, signage, and merchandise.

Events bring people into the same room. Knowing who to approach is another matter.

Cosmos is a social navigation experience that makes people’s intentions visible helping attendees find a starting point for meaningful conversations, and making connections.

The project covers brand strategy, visual identity, an event participation system, and applications across print, digital, signage, and merchandise.

Events bring people into the same room. Knowing who to approach is another matter.

Cosmos is a social navigation experience that makes people’s intentions visible helping attendees find a starting point for meaningful conversations, and making connections.

The project covers brand strategy, visual identity, an event participation system, and applications across print, digital, signage, and merchandise.

Events bring people into the same room. Knowing who to approach is another matter.

Cosmos is a social navigation experience that makes people’s intentions visible helping attendees find a starting point for meaningful conversations, and making connections.

The project covers brand strategy, visual identity, an event participation system, and applications across print, digital, signage, and merchandise.

Cosmos Connector Badge
Cosmos Connector Badge
Cosmos Connector Badge
Cosmos Builder Badge
Cosmos Builder Badge
Cosmos Logo
Cosmos Logo
Cosmos Logo Mockup
Cosmos Logo Mockup
Cosmos Icon Design
Cosmos Icon Design
Cosmos Icon Mockup
Cosmos Icon Mockup

LOGO DESIGN

LOGO DESIGN

The Cosmos symbol combines a planet, the letter C, and a heart, bringing together the brand’s name, cosmic theme, and focus on human connection. Rounded corners and thick outlines give the mark a friendly, approachable character.


The separate four-point star represents the individual within the wider system. The symbol’s rounded geometry establishes the construction language for the identity, informing its icons, graphic paths, and patterns.

The Cosmos symbol combines a planet, the letter C, and a heart, bringing together the brand’s name, cosmic theme, and focus on human connection. Rounded corners and thick outlines give the mark a friendly, approachable character.


The separate four-point star represents the individual within the wider system. The symbol’s rounded geometry establishes the construction language for the identity, informing its icons, graphic paths, and patterns.

The Cosmos symbol combines a planet, the letter C, and a heart, bringing together the brand’s name, cosmic theme, and focus on human connection. Rounded corners and thick outlines give the mark a friendly, approachable character.


The separate four-point star represents the individual within the wider system. The symbol’s rounded geometry establishes the construction language for the identity, informing its icons, graphic paths, and patterns.

The Cosmos symbol combines a planet, the letter C, and a heart, bringing together the brand’s name, cosmic theme, and focus on human connection. Rounded corners and thick outlines give the mark a friendly, approachable character.


The separate four-point star represents the individual within the wider system. The symbol’s rounded geometry establishes the construction language for the identity, informing its icons, graphic paths, and patterns.

Cosmos Signage
Cosmos Signage
Cosmos Logo Grid
Cosmos Logo Grid

LOGO CONSTRUCTION

LOGO
CONSTRUCTION

LOGO CONSTRUCTION

The symbol’s stroke thickness defines X, the base unit of the Cosmos identity. This measurement guides the construction of the symbol and wordmark, their spacing, and the layout grid across applications, maintaining consistent proportions throughout the system.

The symbol’s stroke thickness defines X, the base unit of the Cosmos identity. This measurement guides the construction of the symbol and wordmark, their spacing, and the layout grid across applications, maintaining consistent proportions throughout the system.

The symbol’s stroke thickness defines X, the base unit of the Cosmos identity. This measurement guides the construction of the symbol and wordmark, their spacing, and the layout grid across applications, maintaining consistent proportions throughout the system.

The symbol’s stroke thickness defines X, the base unit of the Cosmos identity. This measurement guides the construction of the symbol and wordmark, their spacing, and the layout grid across applications, maintaining consistent proportions throughout the system.

Cosmos Icon Grid
Cosmos Icon Grid
Cosmos Logo Sign
Cosmos Logo Sign
Cosmos Color Palette
Cosmos Color Palette
Cosmos Attire
Cosmos Attire
Cosmos Attire

BRAND STRATEGY

BRAND
STRATEGY

BRAND STRATEGY

Cosmos needed to make approaching someone feel easier. That helped me shape the identity. Rounded forms and bold typography created an approachable character, while bright colours made participation visible in a busy event environment.


I created the design to balance playfulness with structure. Expressive graphics attract attention, while consistent proportions, clear layouts, and readable information make the system practical for organizers and attendees. This allows Cosmos to feel welcoming at a student festival and credible at a professional conference.


Rather than defining who someone is, the brand communicates what they want from that particular event. That flexibility is central to its positioning.

Cosmos needed to make approaching someone feel easier. That helped me shape the identity. Rounded forms and bold typography created an approachable character, while bright colours made participation visible in a busy event environment.


I created the design to balance playfulness with structure. Expressive graphics attract attention, while consistent proportions, clear layouts, and readable information make the system practical for organizers and attendees. This allows Cosmos to feel welcoming at a student festival and credible at a professional conference.


Rather than defining who someone is, the brand communicates what they want from that particular event. That flexibility is central to its positioning.

Cosmos needed to make approaching someone feel easier. That helped me shape the identity. Rounded forms and bold typography created an approachable character, while bright colours made participation visible in a busy event environment.


I created the design to balance playfulness with structure. Expressive graphics attract attention, while consistent proportions, clear layouts, and readable information make the system practical for organizers and attendees. This allows Cosmos to feel welcoming at a student festival and credible at a professional conference.


Rather than defining who someone is, the brand communicates what they want from that particular event. That flexibility is central to its positioning.

Cosmos needed to make approaching someone feel easier. That helped me shape the identity. Rounded forms and bold typography created an approachable character, while bright colours made participation visible in a busy event environment.


I created the design to balance playfulness with structure. Expressive graphics attract attention, while consistent proportions, clear layouts, and readable information make the system practical for organizers and attendees. This allows Cosmos to feel welcoming at a student festival and credible at a professional conference.


Rather than defining who someone is, the brand communicates what they want from that particular event. That flexibility is central to its positioning.

Cosmos Bag
Cosmos Bag
Cosmos Sign
Cosmos Sign
Cosmos Typography
Cosmos Typography
Cosmos Mockup
Cosmos Mockup
Cosmos Ads Layouts
Cosmos Ads Layouts
Cosmos Billboard
Cosmos Billboard
Cosmos Stickers
Cosmos Stickers
Cosmos Badge Event
Cosmos Badge Event
Cosmos Business Cards
Cosmos Business Cards
Cosmos Business Cards
Cosmos Event Guide
Cosmos Event Guide
Cosmos Badge Mockup
Cosmos Badge Mockup
Cosmos Badges
Cosmos Badges

OTHER WORKS

OTHER WORKS

Check out my other projects!

Check out my other projects!

Check out my other projects!

Check out my other projects!

Mapvision
A comprehensive brand system translating complex B2B technology into clear, consistent communication across web, marketing, sales materials, and international exhibitions.
Responsive Slice Carousel (items > 0 > image)
Responsive Slice Carousel (items > 1 > image)
Responsive Slice Carousel (items > 2 > image)
Mapvision
A comprehensive brand system translating complex B2B technology into clear, consistent communication across web, marketing, sales materials, and international exhibitions.
Responsive Slice Carousel (items > 0 > image)
Responsive Slice Carousel (items > 1 > image)
black iPad displaying color gradient
Mapvision
A comprehensive brand system translating complex B2B technology into clear, consistent communication across web, marketing, sales materials, and international exhibitions.
Responsive Slice Carousel (items > 0 > image)
Responsive Slice Carousel (items > 1 > image)
Responsive Slice Carousel (items > 2 > image)
Mapvision
A comprehensive brand system translating complex B2B technology into clear, consistent communication across web, marketing, sales materials, and international exhibitions.
Responsive Slice Carousel (items > 0 > image)
Responsive Slice Carousel (items > 1 > image)
A computer monitor displaying a design system interface with plants on a desk

Let's create something worth talking about.

© 2026 Salma Hisham. All rights reserved.

Or email me directly at salma.hisham.27@gmail.com

Let's create something worth talking about.

Or email me directly at salma.hisham.27@gmail.com

© 2026 Salma Hisham. All rights reserved.

Let's create something worth talking about.

© 2026 Salma Hisham. All rights reserved.

Or email me directly at salma.hisham.27@gmail.com

Let's create something
worth talking
about.

Or email me directly at
salma.hisham.27@gmail.com

© 2026 Salma Hisham.
All rights reserved.