BOOTH VIDEO / 30 SECONDS
This 30-second loop plays on the booth's mounted screen throughout the show. I spliced the footage together into a seamless, on-brand loop.
POPSOCKETS BOOTH
The booth needed to work as one considered brand experience within a fixed footprint. I designed the booth's feel and overall spatial layout to establish the PopSockets identity at scale.
BOOTH WALLS / BACK-LEFT-SLAT
The back wall, left wall, and slat wall were designed to work as one cohesive kit, buildable within real print and production constraints. All products shown were specifically selected and laid out following an art direction (PopGrips, PopWallets, and PopMinis), along with the instructions, header, and footer elements holding the whole slat wall together.
POPCORN MACHINE & BOX / FREE POPCORN!
A branded popcorn machine gave visitors a low-barrier reason to stop: free food removes the friction of approaching a sales booth cold, and because the box itself carried the branding, the hook and the brand impression happened in the same moment.
POPCOIN / CANDY PRIZE
A self-directed idea built on the PopGrip's own packaging. The PopCoin turns a flyer into a small moment of interaction: pull the tab and reveal a candy prize underneath. It also carries a discount code on the back which helped drive the booth's 3.7% conversion rate. A flyer someone glances at gets discarded; one that rewards a real action gets remembered.
AMPELMANN EVENT-EXCLUSIVE POPGRIP
& BRANDED PAPER BAG
The custom PopGrip used Berlin's own Ampelmann pedestrian-signal icon, localized specifically for this show. The branded paper bag solved a practical problem for visitors to carry what they collected, while turning all who took one into a branded presence across the rest of the exhibition floor.
