Big Ideas.
SMALL DETAILS
SMALL DETAILS
BRAND & CREATIVE DESIGNER
BRAND & CREATIVE DESIGNER
Hello there, I’m Salma. I take good ideas, give them a visual language, put them through several rounds of unreasonable pixel scrutiny, and send them out into the world. Let's work together!
I help growing brands and teams build identities, campaigns, and digital experiences that hold together.
01 — WORK
01 — WORK
01 — WORK
What I've Made
What I've Made
What I've Made
What I've Made
Ideas that made it out of my brain and into the real world.
Brands, campaigns, pixels, print and everything in between.
Ideas that made it out of my brain and into the real world.
Brands, campaigns, pixels, print and everything in between.
Ideas that made it out of my brain and into the real world. Brands, campaigns, pixels, print and everything in between.
01
BRANDING
I build visual identities that give brands a clear and recognizable way to show up in the world. That can mean starting from scratch or taking an existing identity and giving it more structure, consistency and personality.
The process can cover everything from early research, positioning and visual exploration to logo design, typography, colour, imagery and art direction. From there, I turn the identity into a practical brand system with guidelines, templates and real-world applications.
01
BRANDING
I build visual identities that give brands a clear and recognizable way to show up in the world. That can mean starting from scratch or taking an existing identity and giving it more structure, consistency and personality.
The process can cover everything from early research, positioning and visual exploration to logo design, typography, colour, imagery and art direction. From there, I turn the identity into a practical brand system with guidelines, templates and real-world applications.
Strategy & Direction, Visual Identity, Brand Systems
DELIVERABLES
01
BRANDING
I build visual identities that give brands a clear and recognizable way to show up in the world. That can mean starting from scratch or taking an existing identity and giving it more structure, consistency and personality.
The process can cover everything from early research, positioning and visual exploration to logo design, typography, colour, imagery and art direction. From there, I turn the identity into a practical brand system with guidelines, templates and real-world applications.
Strategy & Direction, Brand Systems, Visual Identity
DELIVERABLES
02
WEB DESIGN
I design websites from the structure underneath them to the details people actually interact with. I start by understanding the content, audience and goals, then work through information architecture, user journeys and wireframes before moving into the visual design.
From there, I create responsive layouts, reusable components, interaction ideas and prototypes, making sure the brand carries naturally into the digital experience. I can also take the project beyond Figma and build it in Framer, including responsive behaviour, CMS collections, interactions and the final polish before launch.
02
WEB DESIGN
I design websites from the structure underneath them to the details people actually interact with. I start by understanding the content, audience and goals, then work through information architecture, user journeys and wireframes before moving into the visual design.
From there, I create responsive layouts, reusable components, interaction ideas and prototypes, making sure the brand carries naturally into the digital experience. I can also take the project beyond Figma and build it in Framer, including responsive behaviour, CMS collections, interactions and the final polish before launch.
UX & Prototyping, UI & Prototyping, Framer Development
DELIVERABLES
02
WEB DESIGN
I design websites from the structure underneath them to the details people actually interact with. I start by understanding the content, audience and goals, then work through information architecture, user journeys and wireframes before moving into the visual design.
From there, I create responsive layouts, reusable components, interaction ideas and prototypes, making sure the brand carries naturally into the digital experience. I can also take the project beyond Figma and build it in Framer, including responsive behaviour, CMS collections, interactions and the final polish before launch.
UX & Wireframing, UI & Prototyping, Framer Development
DELIVERABLES
03
MARKETING & CAMPAIGNS
I turn brand systems into marketing that can move quickly without becoming visually repetitive or inconsistent. From a single campaign idea to an ongoing stream of content, I create flexible visual languages that can adapt across formats while still clearly belonging to the same brand.
That includes campaign concepts, social content, digital advertising, presentations, sales materials, webinars and everything in between. For teams producing content regularly, I can also build reusable template systems in Figma or other tools, giving people the freedom to create new assets without reinventing the design every time.
03
MARKETING & CAMPAIGNS
I turn brand systems into marketing that can move quickly without becoming visually repetitive or inconsistent. From a single campaign idea to an ongoing stream of content, I create flexible visual languages that can adapt across formats while still clearly belonging to the same brand.
That includes campaign concepts, social content, digital advertising, presentations, sales materials, webinars and everything in between. For teams producing content regularly, I can also build reusable template systems in Figma or other tools, giving people the freedom to create new assets without reinventing the design every time.
Campaign Design, Content & Collateral, Template Systems
DELIVERABLES
04
PRINT & EDITORIAL
I design physical brand materials with the same attention to hierarchy, typography and consistency as digital work, while thinking about how the design will actually be produced. From a tiny business card to an exhibition wall, the final object should feel every bit as considered as the file it came from.
I can take print projects from layout and artwork through production-ready files, prepress and supplier coordination, working with specifications such as bleed, trim, resolution, CMYK, Pantone, stocks and finishes. For longer-format pieces, I build clear editorial systems that keep complex content structured, readable and unmistakably on-brand.
04
PRINT & EDITORIAL
I design physical brand materials with the same attention to hierarchy, typography and consistency as digital work, while thinking about how the design will actually be produced. From a tiny business card to an exhibition wall, the final object should feel every bit as considered as the file it came from.
I can take print projects from layout and artwork through production-ready files, prepress and supplier coordination, working with specifications such as bleed, trim, resolution, CMYK, Pantone, stocks and finishes. For longer-format pieces, I build clear editorial systems that keep complex content structured, readable and unmistakably on-brand.
Editorial Design, Brand Collateral, Print Production
DELIVERABLES
02 — SERVICES
02 — SERVICES
02 — SERVICES
What I Offer
What I Offer
What I Offer
What I Offer
The things I’m pretty good at, from giving brands a visual language to making sure it behaves everywhere it goes.
The things I’m pretty good at, from giving brands a visual language to making sure it behaves everywhere it goes.
The things I’m pretty good at, from giving brands a visual language to making sure it behaves everywhere it goes.
03 — ABOUT
03 — ABOUT
The Person Behind the Pixels
The Person Behind the Pixels
A brand designer based in Finland with 10+ years. I've worked with many brands including ASUS, PopSockets, and clients around the world. I enjoy bringing structure to ideas, personality to brands, and clarity to complexity with a strong belief that great design should feel effortless. When I'm not designing, I'm probably rearranging my desk for the third time this week. Known as the 'sunshine of the workplace'.
A brand designer based in Finland with 10+ years. I've worked with many brands including ASUS, PopSockets, and clients around the world. I enjoy bringing structure to ideas, personality to brands, and clarity to complexity with a strong belief that great design should feel effortless. When I'm not designing, I'm probably rearranging my desk for the third time this week.
Known as the 'sunshine of the workplace'.
"Salma has been a joy to work with. She was very adaptive to the steps we took towards finishing our brand. On top of that, she expressed her recommendations towards the concepts I had for the brand, which I took into consideration.
It was a very smooth and pleasant experience working with Salma and surely I'll use her skillset for future design work. Thank you again!"
JAY BARON / ENTREPE
"Salma was a great pleasure to work with! Very knowledgeable yet very flexible in accommodating our suggestions and views.
We definitely recommend Salma to support your branding efforts and systems!"
ALEX SILV. / 525 CHEF
"A gem to work with, not only was Salma quick and professional, but she helped create a logo within 24 hours that surpassed my expectations.
I was pleased to receive great constructive direction on my companies logo, and I loved reading her suggestions and personal opinions on what she thought would fit best my needs.
I highly recommend Salma for any project and look forward to working with her again in the future."
MARIO AVILA / BIG THINKERS
"Extremely organized, professional, and competent. Salma's recommendations and presentation of my project were the best I've seen in quite some time. Highly recommended."
SUZANA ROSE / CRUELTY-FREE KITTY
"Got an amazing end result! Loved it so much"
JAMES WHITE / PORTAL
Let's work together
SEND ME A MESSAGE
04 — TESTIMONIALS
04 — TESTIMONIALS