PROJECT 01

PROJECT 01

Mapvision

Mapvision

Mapvision

PROBLEM

Mapvision operates in a highly technical B2B environment, where complex industrial technology needs to be understood by customers across different markets, channels and stages of the sales journey. The brand needed a visual system that would remain recognizable across all key touchpoints.

SOLUTION

I developed and managed a flexible visual system that translated Mapvision’s technical expertise into clear, consistent brand communication. I established guidelines for typography, color, imagery, layout and visual hierarchy, then carried that system across digital, print, and marketing environments.

OUTCOME

The work created a more cohesive and effective brand experience across Mapvision’s digital, marketing, sales and physical touchpoints. Following the website redesign, daily website traffic increased by 43%, alongside an increase in lead generation.

DELIVERABLES

Brand guidelines · Website · Marketing campaigns · LinkedIn carousels · Webinar experiences · Exhibition design · Print & publications · Sales presentations · Technical illustrations

PROBLEM

Mapvision operates in a highly technical B2B environment, where complex industrial technology needs to be understood by customers across different markets, channels and stages of the sales journey. The brand needed a visual system that would remain recognizable across all key touchpoints.

PROBLEM

Mapvision operates in a highly technical B2B environment, where complex industrial technology needs to be understood by customers across different markets, channels and stages of the sales journey. The brand needed a visual system that would remain recognizable across all key touchpoints.

SOLUTION

I developed and managed a flexible visual system that translated Mapvision’s technical expertise into clear, consistent brand communication. I established guidelines for typography, color, imagery, layout and visual hierarchy, then carried that system across digital, print, and marketing environments.

SOLUTION

I developed and managed a flexible visual system that translated Mapvision’s technical expertise into clear, consistent brand communication. I established guidelines for typography, color, imagery, layout and visual hierarchy, then carried that system across digital, print, and marketing environments.

OUTCOME

The work created a more cohesive and effective brand experience across Mapvision’s digital, marketing, sales and physical touchpoints. Following the website redesign, daily website traffic increased by 43%, alongside an increase in lead generation.

OUTCOME

The work created a more cohesive and effective brand experience across Mapvision’s digital, marketing, sales and physical touchpoints. Following the website redesign, daily website traffic increased by 43%, alongside an increase in lead generation.

DELIVERABLES

Brand guidelines · Website · Marketing campaigns · LinkedIn carousels · Webinar experiences · Exhibition design · Print & publications · Sales presentations · Technical illustrations

DELIVERABLES

Brand guidelines · Website · Marketing campaigns · LinkedIn carousels · Webinar experiences · Exhibition design · Print & publications · Sales presentations · Technical illustrations

HOMEPAGE BRAND VIDEO

Created and edited Mapvisions homepage brand video to introduce the companys technology and industrial environment through a concise, visually engaging experience.

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MAPVISION BRAND GUIDELINES

Developed and maintained comprehensive brand guidelines covering logo usage, typography, color, imagery, and layout principles. The guidelines created a unified system applied consistently across print, digital, exhibitions, presentations, and marketing materials for teams and partners working across multiple markets.

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WEBSITE RE-DESIGN / HUBSPOT LIMITATIONS

Led the redesign of Mapvision's website within the constraints of HubSpot CMS and its free Atlas theme. With customization options limited, the focus shifted to what could still be controlled: clearer product information, simplified navigation, and consistent application of the brand system throughout.

Led the redesign of Mapvision's website within the constraints of HubSpot CMS and its free Atlas theme. With customization options limited, the focus shifted to what could still be controlled: clearer product information, simplified navigation, and consistent application of the brand system throughout.

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SOCIAL MEDIA / CAROUSELS, IMAGES, VIDEOS, & ADS

Designed social visuals, marketing assets, and campaign creative for digital communication across several platforms, promotional content and announcement posts built to stay consistent with the brand system while adapting to each channel's format.

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PRODUCT WEBINARS

Planned, produced, and managed product webinars from concept to delivery, setting up filming, editing recordings, and animating presentation content to turn technical product demonstrations into an engaging, professional customer experience across international markets.

Planned, produced, and managed product webinars from concept to delivery, setting up filming, editing recordings, and animating presentation content to turn technical product demonstrations into an engaging, professional customer experience across international markets.

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EXHIBITION DESIGN / IAA & IZB

Designed large-format exhibition graphics and booth visuals for international trade shows, including IAA and IZB, working within a standard modular booth structure to maximize brand presence and create a memorable, consistent customer touchpoint on the show floor.

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PRINT & PUBLICATIONS / BROCHURES, FLYERS, AND LOCALIZATION

Designed and produced print materials and publications for internal and external channels: brochures, flyers, posters, and product sheets, coordinating directly with print vendors on file preparation, proofs, and quality. Content was adapted and localized for different regions and languages, keeping the same brand system consistent wherever it was used.

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MASTER SALES DECK

Designed and maintained a 150+ page sales presentation system used by account managers across global teams. Built as an interactive toolkit with a fully clickable table of contents, it let the sales team navigate directly to whatever a customer conversation called for, rather than paging through a static deck.

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OTHER WORKS

OTHER WORKS

Check out my other projects!

Check out my other projects!

Check out my other projects!

Check out my other projects!

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Let's create something worth talking about.

© 2026 Salma Hisham. All rights reserved.

Or email me directly at salma.hisham.27@gmail.com

Let's create something worth talking about.

Or email me directly at salma.hisham.27@gmail.com

© 2026 Salma Hisham. All rights reserved.

Let's create something worth talking about.

© 2026 Salma Hisham. All rights reserved.

Or email me directly at salma.hisham.27@gmail.com

Let's create something
worth talking
about.

Or email me directly at
salma.hisham.27@gmail.com

© 2026 Salma Hisham.
All rights reserved.